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Where Global Centre for AI in Marketing Began
The Global Centre for AI in Marketing (GCAM) was established by the Australian Centre for AI in Marketing (ACAM) to raise the capability and maturity of the global marketing profession in the AI era.
Building on ACAM's proprietary research, benchmarking methodology and industry experience, Global Centre for AI in Marketing brings together global intelligence, capability development and practical frameworks. It helps marketing leaders understand where their organisations stand, compare progress and turn AI investment into responsible, measurable business value.
The United States is Global Centre for AI in Marketing's first international benchmark market, with The CMO Syndicate serving as its founding U.S. market partner.
Building on ACAM's proprietary research, benchmarking methodology and industry experience, Global Centre for AI in Marketing brings together global intelligence, capability development and practical frameworks. It helps marketing leaders understand where their organisations stand, compare progress and turn AI investment into responsible, measurable business value.
The United States is Global Centre for AI in Marketing's first international benchmark market, with The CMO Syndicate serving as its founding U.S. market partner.
Our mission
Global Centre for AI in Marketing exists to raise the capability and maturity of the global marketing profession in the AI era.
Through evidence-based intelligence, capability development and practical frameworks, Global Centre for AI in Marketing helps marketing leaders and teams move from experimentation to responsible, measurable AI adoption.
Through evidence-based intelligence, capability development and practical frameworks, Global Centre for AI in Marketing helps marketing leaders and teams move from experimentation to responsible, measurable AI adoption.
Our vision
Our vision is a future where marketers everywhere confidently understand, embrace and excel with AI, driving better outcomes for themselves, their organisations and the industry as a whole.
Our Partnership with The CMO Syndicate
Global Centre for AI in Marketing's first global research initiative, the Global AI in Marketing Benchmark, is expanding into the United States in 2026. The research will provide U.S. CMOs and executive leaders with an evidence-based view of AI maturity, helping organisations understand where they stand and identify the capabilities, governance and operating foundations required to advance. The CMO Syndicate is supporting the U.S. launch as Global Centre for AI in Marketing's founding U.S. market partner.
About the CMO Syndicate
The CMO Syndicate is a growth and transformation advisory firm founded by senior operating executives who have led growth, digital and AI transformation for B2B, B2C, DTC and nonprofit organizations worldwide. Anchored in Washington, D.C., the firm pairs hands-on operating experience with deep U.S. market access and an extensive network of senior marketing and C-suite leaders. As Global Centre for AI in Marketing's founding U.S. market partner, The CMO Syndicate is supporting the recruitment of U.S. marketing leaders into the Global AI in Marketing Benchmark, contributing three representatives to the Global Centre for AI in Marketing Advisory Group, and co-hosting the Benchmark's Washington, D.C. launch.
Our origins
Global Centre for AI in Marketing was established by the Australian Centre for AI in Marketing, an industry centre created to accelerate responsible and effective AI adoption across marketing.
Global Centre for AI in Marketing takes that work global, bringing together international intelligence, capability and practical frameworks for marketers and marketing leaders around the world.
Global Centre for AI in Marketing takes that work global, bringing together international intelligence, capability and practical frameworks for marketers and marketing leaders around the world.
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