Global Centre for AI in Marketing (GCAM) helps marketing leaders and teams understand AI maturity, build capability, and apply practical frameworks to turn AI adoption into responsible, measurable progress.

Global Centre for AI in Marketing works across three areas: Intelligence (global research and benchmarking into AI maturity), Capability (evidence-led development of leadership, skills and team readiness), and Frameworks (practical tools for governance, workflows, adoption and transformation).

It's Global Centre for AI in Marketing's flagship research asset: a common evidence base for AI maturity in marketing across markets. It helps CMOs and executive leaders understand where their organisation stands, compare progress, and identify the leadership, capability, governance and operating foundations needed to advance. The inaugural U.S. Benchmark findings will launch in Q4 2026.

Maturity isn't about how many AI tools a team uses. It's whether teams have built the capability, discipline and confidence to turn AI activity into serious commercial impact, systematically across leadership, skills, governance, data, workflows, roadmap and ROI.

The Benchmark assesses organisational maturity across six levels (from Early Beginner to Leading Advanced) and seven key drivers: Leadership and Culture, Skills and Capability, Governance Risk and Brand, Data and Technology Readiness, Use Cases and ROI, Team Design and Workflow, and Roadmap Planning and Investment.

Practical frameworks for governance, workflows, adoption and transformation, designed to turn insight into action and help organisations create measurable value from AI.

Global Centre for AI in Marketing's research began in Australia and is now expanding internationally, with the United States as its first international benchmark market.

Through its partnership with The CMO Syndicate, a Washington, D.C.-based growth and transformation advisory firm with deep U.S. market access and an extensive network of senior marketing and C-suite leaders.

The CMO Syndicate is Global Centre for AI in Marketing’s partner, supporting recruitment of U.S. marketing leaders into the Benchmark, contributing three representatives to the Global Centre for AI in Marketing Advisory Group, and co-hosting the Benchmark's Washington, D.C. launch.

There are a few ways to get involved. Take part in the U.S. Benchmark survey to contribute your organisation's data. Explore Global Centre for AI in Marketing insights and research to stay across the latest findings on AI maturity in marketing. Or partner with Global Centre for AI in Marketing if your organisation wants to support the research, sponsor a market launch, or join initiatives like the Advisory Group. Register Your Interest · Explore GCAM insights · Partner with GCAM

The Australian Centre for AI in Marketing is the industry centre that established Global Centre for AI in Marketing. ACAM researches where marketers stand on AI maturity through its benchmark, trains marketing teams through programs like AI Ready for Marketers and AI Advantage, and helps organisations embed AI into how they work through its AI-Results Transformation framework. Global Centre for AI in Marketing builds directly on this research, methodology and industry work.

ACAM established and owns Global Centre for AI in Marketing as its global platform for advancing AI maturity, capability and transformation across the marketing profession. The United States is Global Centre for AI in Marketing's first international benchmark market.

We will be launching the findings on 5^th November 2026. Findings will be available on our website.