Insights
Leading the AI Evolution
Empowering global marketers to confidently embrace and lead the AI revolution.
Global Centre for AI in Marketing (GCAM)'s Insights hub brings together original research, benchmark reports and white papers on AI adoption in marketing, designed for CMOs, marketing leaders and decision-makers who want benchmarked evidence, not hype.
The 2026 Australia AI in Marketing Benchmark Report: Closing the AI Maturity Gap
Australian marketing has moved beyond AI experimentation; the question now is whether teams have the maturity to turn AI activity into real commercial results. Free to download.
AI Insights & Whitepapers
Explore ACAM's existing research alongside Global Centre for AI in Marketing's global benchmark work, including It's Not You, It's Your Workflow: Fixing the Human+AI Relationship, AI Brandscape (2026 consumer research), and Marketing Team of the Future.
It's not you, it's your workflow: fixing the Human+AI relationship
Our It's not you, it's your workflow thinking paper explores why most marketers are using AI like a search engine and how treating it like a colleague changes everything. Learn the four-stage Rapport Loop to get better output, faster cycles, and AI ROI you can actually prove.
New consumer 2026 research
AI Brandscape, the definitive study of Generative AI use by Australian consumers, free to download.
Marketing Team of the Future
Our Marketing Team of the Future whitepaper explores how AI is reshaping marketing roles, structures, and skills, helping CMOs reimagine their teams to drive growth in an AI-powered era.
Coming soon
Global Centre for AI in Marketing's first Global AI in Marketing Benchmark Report, incorporating Australian and U.S. data, will launch in Q4 2026 alongside Global Centre for AI in Marketing's Washington, D.C. launch event.
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