Last updated: 30 August 2026

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The Global Centre for AI in Marketing (GCAM) is a registered business name of Australian Centre for AI in Marketing Pty Ltd (ABN 97 684 716 783).

In this policy, "GCAM", "ACAM", "we", "us" and "our" refer to Australian Centre for AI in Marketing Pty Ltd.

This policy explains how we collect, hold, use, disclose and protect personal information when people visit the Global Centre for AI in Marketing website, request resources, register their interest, subscribe to updates, contact us, attend our activities or participate in Global Centre for AI in Marketing research.

We handle personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and other privacy laws that apply to our activities.
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1. What personal information we collect

The personal information we collect depends on how you interact with Global Centre for AI in Marketing and may include:

• your name, email address and phone number;
• your organisation, role or title, industry and country;
• organisation size or employee numbers;
• the resources you request and the areas of interest you select;
• information you provide when registering your interest in Global Centre for AI in Marketing, its programs, partnerships, events or initiatives;
• your enquiries, correspondence and any free-text information you provide;
• your communication preferences, including whether you have opted in to receive Global Centre for AI in Marketing research, insights and updates;
• information you provide when participating in Global Centre for AI in Marketing research, surveys or benchmarking activities; and
• technical information such as your IP address, browser, device type, referring page, pages visited and website activity.

We do not generally seek to collect sensitive information. Please avoid providing sensitive personal information in free-text fields unless it is relevant and necessary. If we need to collect sensitive information, we will do so with your consent or where otherwise permitted by law.

You may choose not to provide optional information. However, if required information is not provided, we may be unable to provide a requested resource, respond to an enquiry or process a registration.

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2. How we collect personal information

We generally collect personal information directly from you when you:

• complete a form on the Global Centre for AI in Marketing website;
• request a report, whitepaper or other resource;
• register your interest in Global Centre for AI in Marketing;
• subscribe to Global Centre for AI in Marketing research, insights or updates;
• contact us by email or through the website;
• register for or attend a Global Centre for AI in Marketing event or program;
• enter into discussions with us about a partnership or other opportunity; or
• participate in research, surveys or benchmarking activities.

We may also collect limited personal information:

• from ACAM, where relevant to a Global Centre for AI in Marketing activity or enquiry;
• from an organisation or authorised partner where you have agreed to the information being provided;
• from publicly available professional sources where it is reasonable and lawful for us to do so; and
• automatically through cookies and website technologies.

3. How we use personal information

We may use personal information to:

• provide requested reports, whitepapers and other resources;
• respond to enquiries and expressions of interest;
• contact you about the specific Global Centre for AI in Marketing program, partnership, research activity, event or opportunity in which you have expressed interest;
• manage relationships with participants, partners, supporters and other Global Centre for AI in Marketing stakeholders;
• send Global Centre for AI in Marketing research, insights, event information and updates where you have opted in or where we are otherwise permitted by law;
• administer Global Centre for AI in Marketing programs, events, research and benchmarking activities;
• analyse and improve our website, resources, communications and services;
• maintain the security and operation of our website and systems;
• maintain appropriate business, consent and communication records; and
• comply with legal and regulatory obligations.

When you request information or submit an expression of interest, we may contact you about that request or area of interest. This does not automatically mean that you have agreed to receive unrelated or ongoing marketing communications.

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4. Research and Benchmark participation

The Global Centre for AI in Marketing Benchmark is one part of Global Centre for AI in Marketing's broader research, intelligence and capability activities.

If you choose to participate in Global Centre for AI in Marketing research, surveys or benchmarking, we may collect your responses together with relevant professional and organisational information.

We use this information to conduct research, analyse patterns, compare maturity and capability across participating organisations or markets, and produce reports, insights and educational materials.

Global Centre for AI in Marketing generally reports research findings in aggregated or appropriately de-identified form. We will not publicly identify an individual or attribute a response or quotation to a person or organisation without permission.

Approved research, technology or market partners may assist Global Centre for AI in Marketing in administering, analysing or reporting research. Where those parties receive personal information, they may only use it for the agreed purpose and must handle it appropriately.

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5. Direct marketing and communications

We may send you Global Centre for AI in Marketing research, insights, event information and other updates where:

• you have asked to receive them;
• you have selected an option to subscribe;
• you have otherwise consented; or
• we are permitted to contact you under applicable law.

Requesting or downloading a Global Centre for AI in Marketing resource does not require you to agree to receive ongoing marketing communications.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting hello@gcam.ai.

Unsubscribing from general communications will not prevent us from responding to an existing enquiry, supplying a requested resource or contacting you about an activity for which you have registered.

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6. When we share personal information

We may disclose personal information where reasonably necessary to:

• ACAM employees, contractors and authorised representatives responsible for Global Centre for AI in Marketing activities;
• website, customer relationship management, email, cloud-storage, survey, analytics and technology providers;
• professional advisers, including legal, accounting and technology advisers;
• approved research, education, delivery and market partners assisting with a particular Global Centre for AI in Marketing activity;
• event or program providers where necessary to administer your participation; and
• government authorities, regulators, courts or other parties where required or authorised by law.

We do not sell or rent personal information.

We do not provide personal information to Global Centre for AI in Marketing supporters, sponsors or partners for their independent marketing purposes unless you have consented or the disclosure is otherwise permitted by law.

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7. Overseas processing and disclosure

Global Centre for AI in Marketing uses technology and service providers that may store or process personal information outside Australia.

Our website is hosted through Webflow, a United States-based provider. Global Centre for AI in Marketing also uses Zoho for forms and customer relationship management. Depending on the services, account configuration, support arrangements and subprocessors involved, personal information may be stored or accessed in Australia, the United States, India and other locations in which approved service providers operate.

Global Centre for AI in Marketing may also work with research or market partners located outside Australia, including in the United States.

Where we disclose personal information to an overseas recipient, we take reasonable steps appropriate to the circumstances to protect that information and require service providers and partners to handle it securely and only for authorised purposes.

You may contact us if you would like further information about the countries in which your personal information is likely to be stored or processed.

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8. Cookies and website information

The Global Centre for AI in Marketing website uses cookies and similar technologies to operate website functionality, process forms, maintain security and understand website activity.

These technologies may collect information including:

• IP address;
• browser and device type;
• referring website or page;
• pages visited;
• links or buttons selected; and
• the date and time of website activity.

Our website is hosted through Webflow and may use Webflow functionality and analytics. We may also use other approved analytics or security services where appropriate.

You can manage or disable cookies through your browser settings. Disabling some cookies may affect the operation of website features.

If we introduce additional non-essential analytics, advertising or tracking technologies, we will update our privacy notices and provide appropriate controls where required.

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9. How we hold and protect personal information

Personal information may be held in Global Centre for AI in Marketing and ACAM's website, customer relationship management, email, survey and cloud-storage systems.

We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Access to personal information is restricted to employees, contractors and authorised service providers who require it for legitimate Global Centre for AI in Marketing or ACAM activities.

No online service or electronic storage system is completely secure. If an eligible data breach occurs, we will respond and provide notifications as required by applicable law.

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10. How long we retain personal information

We retain personal information only for as long as reasonably required to:

• provide requested information or services;
• manage the relevant relationship or activity;
• maintain appropriate business, consent and communication records;
• conduct and validate research; or
• meet legal, accounting and regulatory obligations.

When identifiable personal information is no longer required, we take reasonable steps to delete or de-identify it.

Aggregated or appropriately de-identified research information may be retained for historical, research and comparative purposes.

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11. Accessing and correcting your personal information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

Please email your request to hello@gcam.ai. We may need to verify your identity before providing access or making a correction.

We will respond within a reasonable period. In some circumstances, the law may permit us to refuse access or correction. If this occurs, we will explain the reason where legally permitted and advise you of the available complaint options.

You may also contact us to:

• update your communication preferences;
• withdraw consent where our handling of your information relies on consent; or
• request deletion of information that we are not legally or operationally required to retain.

Additional privacy rights may apply depending on the country or jurisdiction in which you are located.

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12. Privacy complaints

If you believe we have not handled your personal information appropriately, please email hello@gcam.ai with "Privacy Complaint" in the subject line and provide details of your concern.

We will acknowledge and investigate your complaint and aim to provide a response within 30 days. We may contact you if we require further information.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner through www.oaic.gov.au.

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13. External websites

The Global Centre for AI in Marketing website may contain links to external websites or resources operated by other organisations. Global Centre for AI in Marketing is not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policy of any external website you visit.

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14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our activities, technology providers or legal obligations.

The current version will be published on the Global Centre for AI in Marketing website with the date of the latest update.

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15. Contact us

For questions, requests or complaints concerning privacy, please contact:

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Privacy Officer
Australian Centre for AI in Marketing Pty Ltd
ABN 97 684 716 783
Sydney, NSW 2010, Australia
Email: hello@gcam.ai

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